新羅酒店上月宣布與海南旅投免稅品有限公司（簡稱海旅免稅）展開合作，進軍海南離島免稅市場。近日，新羅酒店旅游零售業(yè)務(wù)總裁韓仁奎在采訪中強調(diào)了此舉的重要性。

兩家公司于7月21日簽署了一份意義深遠的諒解備忘錄，旨在建立深遠的戰(zhàn)略合作關(guān)系，并最終成立合資公司。

7月21日，海旅免稅與新羅免稅店管理層在線簽訂協(xié)議

韓仁奎在接受《穆迪達維特免稅報告》 采訪時表示：“長期以來，新羅酒店積極研究、實施海外擴張戰(zhàn)略。我認為這對我們的生存和發(fā)展至關(guān)重要，因為韓國本地免稅市場面臨著競爭過度的挑戰(zhàn)。作為該戰(zhàn)略的一部分，新羅已在新加坡及香港等地成功發(fā)展了海外機場業(yè)務(wù)。

“通過合資形式開設(shè)市區(qū)免稅店，將增強新羅的海外業(yè)務(wù)組合，讓我們不再過度依賴于機場特許經(jīng)營業(yè)務(wù)。此外，海南是未來極為重要的旅游零售熱點、潛力巨大，因此新羅認為此次合資是一個極佳的機遇。”

新羅酒店旅游零售業(yè)務(wù)總裁韓仁奎

韓仁奎表示，公司繼續(xù)支持韓國品牌并幫助它們在開拓國際市場—— “將極具潛力的韓國品牌引入海外市場，這是新羅的一貫傳統(tǒng)，大家應(yīng)該很熟悉。我們將會在海南延續(xù)這個傳統(tǒng)。”

“我們的合作伙伴 [海旅免稅]不僅希望能有眾多知名韓國品牌來此落戶，還希望能吸引多元化的新晉韓流潮牌。因此，新羅會積極努力，在海南孵化、引進韓國品牌。”

通信及商務(wù)的數(shù)字化，是新羅酒店子公司新羅免稅店的另一個傳統(tǒng)優(yōu)勢。公司是否也計劃將該能力注入其在海南的合作伙伴關(guān)系呢？

“那是當(dāng)然，” 韓仁奎十分肯定地答道。“從在線商務(wù)、數(shù)字營銷，到客戶數(shù)據(jù)管理，新羅在數(shù)字生態(tài)系統(tǒng)投資方面有著悠久的歷史。我可以很自豪地說，新羅絕對是業(yè)界頂級的數(shù)字化先驅(qū)之一。

“無可否認，旅游零售業(yè)在后新冠時代將經(jīng)歷大變革。我們已經(jīng)看到了業(yè)內(nèi)趨勢的急劇變化，同時，建立面向Y世代和Z世代年輕人的數(shù)字平臺成為了越來越重要的任務(wù)——這些都是變革的例證。”

新羅免稅店位于首爾的旗艦店

“諒解備忘錄中提到，要利用新羅的專業(yè)知識和經(jīng)驗，與我們的伙伴進行廣泛的合作。新羅將與海旅免稅進一步商討，利用或移植其數(shù)字平臺和運營系統(tǒng)，得出一套全方位、多層次的戰(zhàn)略合作計劃，” 韓仁奎補充道。

談到此次戰(zhàn)略合作關(guān)系的潛力時，他總結(jié)說：“我認為，海旅免稅和新羅通過諒解備忘錄建立的新戰(zhàn)略聯(lián)盟為雙方來說都是一個很好的機會，具有重要意義。”

Hotel Shilla Travel Retail President Han In-gyu spells out significance of Hainan alliance

Han In-gyu, President of Hotel Shilla Co’s travel retail business, has emphasised the importance of the company’s move into the Hainan offshore duty free sector with Hainan Tourism Investment Duty Free Co (HTDF), announced last month.

The two companies signed a far-reaching MOU for a strategic cooperation agreement designed to culminate in a joint venture.

Han told The Moodie Davitt Report: “Hotel Shilla has actively studied and implemented an overseas expansion strategy for a long time. I think it is crucial for our survival and growth due to overly escalated competition in the Korean duty free market. As part of this strategy, Shilla successfully entered overseas airport operations, including Singapore and Hong Kong.

“Taking the format of a JV, the addition of downtown duty free will enhance the business portfolio of Shilla’s overseas expansion strategy as it was heavily relying on airport concessions. Furthermore, Hainan is a key travel retail location of the future with enormous potential, so Shilla deems this JV as a good opportunity.”

Han said that the company would maintain its tradition of championing Korean brands and helping them grow internationally. “You must be familiar with Shilla’s effort to introduce Korean brands with high potential when entering overseas markets. This case will echo that approach,” he said.

“My partner [HTDF] especially wishes to attract not only already successful Korean brands but also diverse rising K-fashion brands. So Shilla will actively incubate and introduce Korean brands in Hainan.”

Another traditionally strong suit for Hotel Shilla subsidiary The Shilla Duty Free is digital, both in terms of communication and commerce. Does the company also plan to bring that capacity to the Hainan partnership?

“Of course,” Han replied. “Shilla has a long history of investment in the digital-based ecosystem, encompassing online commerce, digital marketing and customer data management. And I am proud to say that Shilla is definitely one of the top digital players.

In 2020 The Shilla Duty Free integrated its rewards system

to improve customer convenience

“No-one can deny that travel retail will not be the same in the post-COVID era, exemplified by a drastic change of trend and the rising importance of digital platforms oriented to the MZ generation.”

“Collaboration across a wide spectrum is mentioned in the MOU to utilise Shilla’s know-how and experience. Shilla will discuss an extensive and in-depth collaboration plan, utilising or transplanting its digital platform and operations system,” Han commented.

Summing up the Hainan partnership’s potential, Han concluded: “I think it is a good opportunity for both HTDF and Shilla to form a strategic alliance through this MOU and it has important significance.”

原標(biāo)題：新羅酒店總裁看好與海旅免稅的未來合作 | Hotel Shilla boss salutes HTDF deal

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